Introducing Ontrakt: The AI-First Contractor Platform That Replaces Jobber, ServiceTitan, and Your Estimator

Why We Built Ontrakt

We run DFC Home Improvement — a residential contracting company in Maryland. Before building Ontrakt, our business ran on:

• Jobber for scheduling and invoicing (~$200/month)
• Excel spreadsheets for estimates
• A whiteboard for job dispatch
• Gmail for client follow-ups that almost always got dropped

  We knew we were leaving money on the table. Estimates took hours. Follow-ups got forgotten. Our best leads went cold while we were on a job site.

  We looked at ServiceTitan, HouseCall Pro, and Acculynx. They were either too expensive, too complex, or built for massive operations — not for a 5-crew residential contractor. So we built what we actually needed.

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  What Ontrakt Does

  Ontrakt is an all-in-one AI platform for contractors, home inspectors, and tradespeople. Here's what makes it different:

  1. AI Estimates in 30 Seconds

  Take 3-5 photos of a project with your phone. Upload them to Ontrakt. In 30 seconds, you have a professional estimate — itemized line items, quantities, labor and material costs — based on your trade type and location.

  We've generated over 200 estimates internally with 92% first-draft accuracy. That means less time in the office and more time on job sites. "I used to spend 2-3 hours on each estimate. Now it takes 5 minutes — I review the AI draft, adjust a few numbers, and send it." — DFC Home Improvement

  2. AI Lead Auto-Response

  When a new lead comes in from Thumbtack, your website form, or a referral, Ontrakt's AI automatically:

  • Sends a personalized intake questionnaire
  • Scores the lead (urgency + job size → priority rank)
  • Generates a preliminary price range
  • If there's no response in 2 hours, sends a follow-up SMS

    We tested this on DFC's last 40 Thumbtack leads. Response time dropped from 8+ hours to under 10 minutes. Close rate went from 22% to 38%.

    3. Automated Follow-Up Sequences

    After you send an estimate, Ontrakt automatically:

    • Sends a Day 2 check-in: "Wanted to make sure you received our proposal..."
    • Sends a Day 5 follow-up with a question: "Do you have any questions about the scope?"
    • Sends a Day 10 final nudge: "We have an opening in our schedule this month..."

      You write the tone once. The AI sends them at the right time. You just close the jobs.

      4. Home Inspection Reports (New)

      For home inspectors: walk each room, take photos of issues, and Ontrakt generates a professional ASHI-style inspection report — organized by area, with severity ratings, descriptions, and repair cost ranges.

      A report that used to take 3+ hours of documentation now takes under 45 minutes.

      5. Insurance / Xactimate Estimates

      Doing restoration work? Ontrakt generates Xactimate-formatted estimates with proper category codes (RFG, INT, DRY), separate labor/material lines, O&P calculation, and RCV/ACV breakdown. Insurance adjusters recognize the format immediately.

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      Who It's For

      Ontrakt is built for:

      • General contractors (residential and light commercial)
      • Home inspectors
      • Specialty trades: roofing, HVAC, plumbing, electrical, remodeling
      • Restoration contractors: water, fire, mold
      • Solo operators and crews up to ~20 people

        If you're running Jobber + Excel + a prayer for follow-ups, Ontrakt can replace all three.

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        Beta Program: 10 Contractors, Free for 6 Months

        We're opening Ontrakt to 10 beta contractors at no charge for the first 6 months.

        In exchange, we want:

        • Honest feedback on what works and what doesn't
        • Permission to use your results as a case study (data only — no client info)
        • A 30-minute call every month to share what you're seeing Who we're looking for:
          • Actively using Jobber, Excel, or a competing tool right now
          • Generating at least $10K/month in revenue
          • Open to trying AI tools (doesn't need to be tech-savvy)
          • Any trade type, any region of the US Apply here: ontrakt.com/beta — 10 spots, first come first served.

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            Our Tech Stack (For the Curious)

            Ontrakt runs on:

            • FastAPI + PostgreSQL on Railway (185+ requests/second load tested)
            • GPT-4 Vision + Claude Sonnet for photo analysis
            • A fine-tuned construction AI model we're training on 100,000 construction records
            • Celery for background jobs (follow-ups, PDF generation, video creation)
            • Clerk for multi-tenant authentication
            • Stripe for billing

              Everything is designed for reliability first. The estimate pipeline has a 30-minute time limit with live status updates so you know exactly what's happening.

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              Pricing

              When we launch publicly:

              | Plan | Price | Who It's For |

              |---|---|---|

              | Starter | $97/month | Solo contractors, 5 AI estimates/month |

              | Professional | $197/month | Growing teams, unlimited AI, e-signatures, campaigns |

              | Business | $397/month | Multi-crew operations, insurance estimates, white-label |

              Add-ons: Brand Intelligence ($47/month) and Home Inspection Reports ($99/month).

              Beta users get 6 months free on Professional, then can choose any plan.

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              What's Next

              We're shipping fast. In the next 60 days:

              • iPhone app — field estimates, GPS check-in, client CRM, e-signature on-site
              • Jobber import — one-click import of all your clients and jobs
              • Google Calendar integration — auto-offer appointment slots from lead forms

                If you're a contractor who's tired of duct-taping five different tools together, apply for the beta program or book a demo to see Ontrakt in action.

                --- Ontrakt is headquartered in Maryland. For questions: hello@ontrakt.com